While the world watches in anticipation of what might materialize with the increasing threat of Covid-19 – while people work from home and some industries fold – and governmental institutions need to adapt to an entirely new way of thinking – one thing remains certain; the survival of the FX industry.
The markets have plummeted as we all know, but despite that, currencies are still (and will continue to be) bought and sold, and our industry has regained something it lost as of late – its volatility. Right now we’re seeing volatility combined with a downward trend across the board, and when there’s volatility, uncertainty, and either a bearish or a bullish trend, you can bet that people are trading. There are two types of traders in a volatile market, those who slightly refrain from trading, and those who see the opportunity and pounce. You, as a broker, probably provide services to both of those types of traders and right now, your brokerage is either seeing significant gains, keeping afloat, or experiencing losses. Whichever category you fall you into, the time for FX education couldn’t be better! Here’s why you need trader’s education at these uncertain times:
PEOPLE SEE OPPORTUNITY – BUT DON’T KNOW HOW TO CAPITALIZE ON IT
It doesn’t take an economics expert to understand that there’s an opportunity to make profit on the markets right now – but where does the average joe start? S/he starts where there’s free forex education, and if you’re not providing it when they’re searching for it, you’re losing out on a massive influx of new traders. You might have the best conditions, liquidity and spreads in the world, but none of this means anything to a person who’s never heard of MetaTrader 4 or 5, or doesn’t know what a trend is. If you want to see more registrations and deposits daily, add education, get your SEO mojo back, and take a piece of the pie. This old adage speaks volumes ‘cook a man a fish and you’ve fed him for a day – teach a man to fish and you’ve fed him for a lifetime’
PEOPLE ARE HOME WITH VERY LITTLE TO DO IN THE EVENINGS
That’s right. Everyone who’s anyone right now is home. From celebs to politicians, professors to taxi drivers, photographers to coffee shop owners. Barring the key workers, people are staying home and staying safe, and we’ve never seen anything like it in our lifetime. Where we used to spend time after work meeting up with friends for coffee, dinner or drinks, or going new places at the weekends, travelling on our holidays, or rushing to get everything prepared for the next day – life has slowed way down. There’s no friends to meet, no flights to take, no long drives or prepping the family for the next day. We’ve got a boat load of time after work to do….. something! And because we can’t really do anything we used to – and we’re stuck home – this opens up new opportunities that we might’ve never even considered before. Enter – forex trading!
PEOPLE WANT TO LEARN NEW SKILLS
There’s only so much Netflix you can watch! When you’re confined to your living room and have caught up on all series humanly possible – there comes a point where your thirst for knowledge returns! A lot of institutes and universities are already offering online courses to do for free – why not jump on the bandwagon and offer free forex education? Trading is a skill that takes time and patience to learn, time and patience that some people didn’t have before because of their exceedingly busy lives. It’s also a skill that people can do from anywhere – the living room, the bedroom, the dining room, the kitchen! All jokes aside, it’s a great thing to learn whilst isolated to keep your mind sharp – and when life goes back to normal and there’s a whole new generation of people trading anywhere in the world they choose -the ones that learnt this skill with your free FX education in quarantine will thank you for it.
PEOPLE WANT TO EARN ADDITIONAL INCOME
Times are hard right now. Everyone is scared. The self-employed have found themselves without income from one day to the next – the employed are terrified about losing their current positions and are over compensating by working at least 3-4 hours extra a day from home – which is affecting their mental health, and the unemployed are desperately trying to find work in a market where everything is either closing, or cutting down. Uncertainty, anxiety, and panic is in the air. But on the positive side – people are getting out of their comfort zones and are looking at new forms of income and ways to make ends meet. For those who want train themselves to learn something new and potentially earn from it from the comfort of their own home – forex is perfect. You should want to be the brokerage that provides free fx videos in order to help them to do that. The brokerage they tell their friends about. The brokerage they stay with in the long term. A great opportunity has been given to brokerages worldwide to educate their fellow man – don’t waste it.
PEOPLE WANT TO ESCAPE FROM THE COVID-19 REALITY
Hearing about the new developments of Covid-19 on an hourly basis is not doing anyone any good. As everything unravels, we are seeing more and more cases of mental health issues, and anxiety and stress is rife. People are not used to spending so much time at home either, which, as I’m sure you’ve witnessed even in your own circle, is affecting partnerships. Some are closing down social media entirely or boycotting news to escape this new reality. What better way to escape for a few hours a day than learning a new skill, potentially earning more income, and avoiding negativity – trading! Trading is a great escape right now that can make people feel more secure, productive, and keep their mind busy.
