What makes your competitor better than you? What enables them to attract more clients? Why are traders happier there, and why won’t they move to your brokerage?
Let’s say you have the same platform, similar conditions, comparable IB offers and promotions, but they still choose them over you! Is it your website? Are you not pumping enough into marketing? Maybe you need to work on SEO? Should you re-brand?
If these are things you struggle with and questions you ask yourself on a daily basis, maybe it’s time to examine the finer points of what keeps traders happy. There are many approaches to attract clients, keeping them happy is a different story. Let’s look at why adding fx education to your brokerage is a step in the right direction on the road to making your brokerage known & keeping your traders happy ( & never losing out to competitors again!).
- You’re showing you care
I’ve registered with you, I’ve verified my profile, and I’ve even deposited. Then what? I’ve never traded before and I don’t know how to get started. I could spend hours on the phone with my personal representative, who’ll show me how to download the platform, open an account, perhaps open a trade and put a stop-loss – but how do I learn more about trading after that? How do I learn what the forex market is all about, the trading hours, how the MT4 or MT5 platforms work? Sure, I can google it…and then I’m suddenly seeing ads for free education with other brokers. Why doesn’t my broker offer that for me? Don’t they want me to do well? Don’t they care?…. This is the thought process of a beginner. Plain and simple. You know your sales and retention teams can’t be on the phone teaching people how to trade if you want to make it big, there’s not enough time in the day for that. So how do you show your clients you care? Be the broker that shows them you’re interested in their success! Join the brokers who offer traders education. Show your traders you’re committed to offering tools in order for them to thrive.
- You’re providing something for free
There’s no such thing as a free lunch. But let’s say you go to your local pub for a meal a couple of times a week – you’re sure to get a cocktail or a beer on the house from time to time, right? Hence why you keep going back. Whether you’ve got clients you’ve had for years or you’re trying to attract new ones, offering something for free that your competitor isn’t is always a good start. It will keep the clients you have with you, maybe give them a new lease of life, and it will attract new clients to you. Traders you’ve had for years can go back to the start and re-train by using your free trading education, and new clients see that you offer something for nothing – a great way to gain new clientele and their trust.
- You’re letting traders know you’re on their side
It takes nothing more than a ten minute google around FX trading to start seeing the bad press. We all know that. This broker trades against you – that broker wants you to lose all your money – both are ‘scams’. By offering forex trading education you’re showing clients you want them to actually learn how to trade! If they learn how to trade well, technically they won’t lose their money, they’ll only succeed. A broker who wants their clients to lose wouldn’t try to educate them now would they? Put yourself in the client’s shoes to understand their psyche. This is the hidden message you’re conveying when offering them forex training videos.
- You’re offering equal opportunities
Who doesn’t love something that’s open to anyone or everyone? That’s one of the best things about the FX industry. Your background, gender, race, or religion play no part or have no business on the markets. Anyone can start trading with a very little amount at most brokerages, which is one of the many things that gives forex it’s edge. Going one further – offering forex education to potential traders for free, or even for a small amount that everyone can afford (depending on your marketing strategy) is a simple yet great way to get a piece of the retail fx pie. Potential clients don’t need to have an economics degree, experience, or even an idea what forex is to get started, and you get to be the broker who offers the same opportunities for everyone, instead of the one who demands a minimum 10k deposit from new traders to even get their foot in the door. No brainer.
- You’re offering something your competition doesn’t
We’ve said it before and we’ll say it again. You need to offer something your competitor doesn’t. The good news for you is, we’ve only been on the market for a couple of years -which means our fx education is completely fresh, and widely unseen by the average trader. Now, why that might not be ideal for us (!) its absolute gold for you. The average trader who’s been around the block looking at different brokerages would’ve signed up and received the same education from each provider. It looks the same, its displayed in the way, and let’s face it, the majority of fx education providers’ content is outdated, both in terms of content and design. With our fx education videos, it’s a whole new ball game. The design of our product is new, user friendly, and aligns with the current trends, and our content is not only written by experts in the fx field but is unique – and focuses on what potential traders really want to learn. By signing up with us, you’ll not only give your traders education on the history of fx and everything surrounding it, you’ll teach them how to use the MT4 and MT5 platforms in a professional way in their own language – whilst giving your competitors a run for their money. Everyone will be wondering who provided you with your content, and no one will be able to find out as it’ll be fully branded. So if you’re looking for an edge, a new look and approach, and a way to make your mark as a brokerage by making your traders happy – you know where to find us!